About House of Biori
Biori is an UAE based evolving contemporary brand of unique and ethically handcrafted fashion jewelry and accessories created by artisans in sustainable communities across UAE, India, Africa, Eastern Europe, and Thailand.
Through our design, story and projects, we would like to raise the awareness of artisans and craftsmanship, expanding internationally staying true to ethical and philanthropic roots.
The to go to brand for handcrafted meaningful designs that people will keep and cherish.
A blend of traditional aesthetic with contemporary urban style encompassing global trends.No mass-produced wares, no unfairly paid makers, no middle men.
Developed on the three principles of Omniprenuership - Giving, Earning and Sustaining.
Launched on 9thSeptember 2017, BIORI is conceived to bridge the gapbetween mass high street jewelry & high end luxury brands. Unique and ethically crafted, the brand focusses on affordability.
We inspire every woman to express the multiple sense and sensibilities that make her unique. And we do this by -
AFFORDABLE UNIQUE JEWELRY - offering her quality led craftsmanship that she can afford with a smile;
TIMELY DESIGN - Offering classic, chic and contemporary jewelry in a wide variety of styles, colors and cultural relevance.
PERSONAL SHOPPING EXPERIENCE - Providing a convenient, welcoming and inspiring journey.
SELF EXPRESSION - Addressing her past, present and future, her relationships and preferences.
Sustainability is an essential part of the BIORI way and an increasing value add for consumers. Responsible business practices begin in the design phase with the choice of materials and suppliers, and continue through to how we craft, distribute and sell our jewelry.
ABOUT THE DESIGNER & FOUNDER
Priyanka Sarkar is a designer by heart and training, a retailer by mind and an omniprenuer by choice!
She has over 18 years career in Fashion Retail Industry that reflects an exceptional record of achievements in delivering strong market oriented product performance(apparel and accessories) and operational results across India, GCC and KSA.
Priyanka comes from a lineage of Art Historians,Restoration Artists and Academicians who have spent their lives working with Design Thinking, Craft and Artists. With her maternal roots firmly placed in the cultural hub of India, she always had a strong connect with ‘Design and Sustainability’ from early childhood days. · Being a part of National Institute Fashion Technology, India’s most premium Design Institute, only further strengthened the bond and the urge to design around 'sustainability'.
So when she decided to embark on the journey of 'entrepreneurship',combining art and architecture into conceptual designs in the form of jewelry was the most obvious choice!! And that’s how HOUSE OF BIORI got formalized.
BIORI means Bi Original where 'bi' is the phonetic of 'be'.
Personally, staying true to one’s roots and bringing people together is what being ethical and fair means to Priyanka. Making Emotional Quotient as the driver in her life, Priyanka keeps the pen that writes her life close to her heart at all times staying an avid collector of memories and moments.
Everything at House of Biori is made with love. Our products, boxes and shopping bags come in an array of custom dyed materials in the colors that make us happy.
We have designed these pieces with safe keeping in mind and we hope you choose to use them for years to come.